Fundraising effectively by mail

TB Vets keytag and Spinoza campaign

Over a six-year period we managed the communications side of the TB Vets fundraising program. Our responsibilities included public attitude surveys, strategic planning, all design work, preparing the fundraising case with fund development proessionals, tracing donor attitudes with market resesarch and testing, and helping in the development of special programs for generous donors, a home security program, the Spinoza for Kids program, and a number of other creative initiatives.

At the conclusion of our contract in February, 2004 the TB Vets direct mail fundraising program was one of the highest-performing campaigns in BC in terms of donor retention, cost-efficiency and overall campaign growth.